This five-and-a-half minute video is for all entrepreneur who sell service products.

Each year you only seem to be breaking even and your not sure why. Chances are good it's your pricing strategy. Most customers want to pay a fixed-rate, a flat fee, for your complex implementations. The requires you to master the scoping process and provide a perfect estimate. It means you are shouldering the risk. You prefer to just give an hourly rate to the client, knowing that any changes in scope will put the financial burden on them. That means they take all the risk. What do you do? For starters, understand a solid strategy for when to use each pricing model. It will provide a whole new way to look at hitting your profitability and growth targets.